I write about the things that are important to me: faith, life, and the influence of the digital world on our society. Sometimes I even write stories and poems. Every once in a while I'll sprinkle some coffee in there, too.
If you ask almost any social media user today, they will tell you that the incredible potential of social media is often not fully realized—sometimes as a result of the nature of the medium itself, and sometimes as a result of the way we use it. In this post, we will examine some of the difficult realities of social media in our society today.
Since the beginning of the 2020 pandemic, many churches have begun streaming their worship services online. But what would it look like for us to actually engage our communities in online community? Is this even something we should be talking about?
With my background as a web designer and web strategist, I love to develop creative solutions to digital marketing problems for churches and other missional organizations and businesses. These solutions often include websites, email marketing, social media strategies, and podcast development.
Digital Strategic Planning
All marketing needs a plan, so I work with clients to determine target audiences, establish goals, and outline a plan to achieve those goals. This plan often includes actionable steps for your website, email marketing, social media interaction, and other online channels as applicable.
Working with modern web technologies, I design and build websites that are focused on achieving the client's goals, but always with the target audience as the focal point. Elegance and functionality come together to create a site that is easy to keep up-to-date, is secure, and works the way it's meant to.
Email marketing is still one of the best-performing channels of outward-facing marketing, but for it to be effective, it must be done with intentionality, careful attention to targeting, and personality. I help create email marketing systems that connect with readers and compel them to action.
Shannon is a pastor, writer, teacher, and a joy to be around. I'm fortunate enough to also call her my wife since 2009, and am a better person and more faithful follower of Christ because of her leadership in our family. She blogs on her own website and often contributes to various magazines and curricula.