I write about the things that are important to me: faith, life, and the influence of the digital world on our society. Sometimes I even write stories and poems. Every once in a while I'll sprinkle some coffee in there, too.
Shortly after our foster daughter came to live with us, one of my friends asked, “How should I refer to her? As your daughter, or as your foster daughter?” I'm learning that the answer isn’t quite that straightforward.
Centrists and moderates often have a bad reputation. They’re often accused of not really taking a position on today’s most important issues. I’m not here to defend centrists today. But I wonder if this entire conversation might be missing the point.
We are now less than one year away from the next Presidential election day, and I suspect the coming months are going to be filled with the most bitter, contentious, and polarizing politics our nation has seen in the past century or more. Yet I'm hopeful that we can have a season of positive politics – here are four things I think we need to do.
Jeff Reed invited me to be on a panel discussing the “why” of church online. We tackled the big questions about what it really means to be the church in an online context, and identified the strengths and weaknesses of building relationships through digital channels. These are my detailed responses.
With my background as a web designer and web strategist, I love to develop creative solutions to digital marketing problems for churches and other missional organizations and businesses. These solutions often include websites, email marketing, social media strategies, and podcast development.
Digital Strategic Planning
All marketing needs a plan, so I work with clients to determine target audiences, establish goals, and outline a plan to achieve those goals. This plan often includes actionable steps for your website, email marketing, social media interaction, and other online channels as applicable.
Working with modern web technologies, I design and build websites that are focused on achieving the client's goals, but always with the target audience as the focal point. Elegance and functionality come together to create a site that is easy to keep up-to-date, is secure, and works the way it's meant to.
Email marketing is still one of the best-performing channels of outward-facing marketing, but for it to be effective, it must be done with intentionality, careful attention to targeting, and personality. I help create email marketing systems that connect with readers and compel them to action.
Shannon is a pastor, writer, teacher, and a joy to be around. I'm fortunate enough to also call her my wife since 2009, and am a better person and more faithful follower of Christ because of her leadership in our family. She blogs on her own website and often contributes to various magazines and curricula.