I write about the things that are important to me: faith, life, and the influence of the digital world on our society. Sometimes I even write stories and poems. Every once in a while I'll sprinkle some coffee in there, too.
We, the body of Christ, cannot content ourselves to sit back and watch as these new media become the message without us; the world needs God’s story of hope and humanity to be woven into the fabric of its life, everywhere that life is found.
Part of the challenges to doing church online is in actively managing conflict, protecting privacy, encouraging participation in local communities, and gather together in-person as a church body for sacraments and celebrations.
Church culture is dramatically different than what we see happening on social media, and members entering an online church for the first time will bring their assumptions about social media into this new context. How might we bring people into this posture of cruciformity and reconciliation, when that posture is so foreign to today’s online experiences?
How can we translate Paul's concept of the church into an online context? How can we match his understanding of community, mission, and service with the technological tools and resources we have available to us today?
With my background as a web designer and web strategist, I love to develop creative solutions to digital marketing problems for churches and other missional organizations and businesses. These solutions often include websites, email marketing, social media strategies, and podcast development.
Digital Strategic Planning
All marketing needs a plan, so I work with clients to determine target audiences, establish goals, and outline a plan to achieve those goals. This plan often includes actionable steps for your website, email marketing, social media interaction, and other online channels as applicable.
Working with modern web technologies, I design and build websites that are focused on achieving the client's goals, but always with the target audience as the focal point. Elegance and functionality come together to create a site that is easy to keep up-to-date, is secure, and works the way it's meant to.
Email marketing is still one of the best-performing channels of outward-facing marketing, but for it to be effective, it must be done with intentionality, careful attention to targeting, and personality. I help create email marketing systems that connect with readers and compel them to action.
Shannon is a pastor, writer, teacher, and a joy to be around. I'm fortunate enough to also call her my wife since 2009, and am a better person and more faithful follower of Christ because of her leadership in our family. She blogs on her own website and often contributes to various magazines and curricula.